This Google Ads calculator shows what clicks and leads will cost you before you spend a shilling.
Where these click prices come from
Published Kenyan guidance in 2026 puts small business search clicks broadly between KSh 15 and KSh 150. Property is much higher, often quoted at KSh 130 to KSh 260 and above. Online shops sit around KSh 60 to KSh 150. Legal and high value professional services are the most expensive everywhere in the world, and Kenya is no different.
These are directional ranges, not live data for your account. Your real prices will differ. The point is to show you the shape of the maths before you commit money.
Three numbers decide whether ads work for you
- What one customer is worth If a sale is worth KSh 3,000 and a click costs KSh 80, the maths is brutal. If a sale is worth KSh 300,000, you can afford to lose a lot of clicks. This one number decides everything.
- How well your page converts Two to five out of every 100 visitors is normal for a good page. If yours is one in 100, you are paying five times too much per enquiry. Fixing the page is far cheaper than raising the budget.
- How fast you reply A Kenyan buyer who fills a form and hears nothing for six hours has already messaged two competitors. Reply speed changes your results more than most ad settings do.
Agencies in Kenya commonly charge KSh 25,000 to KSh 45,000 a month to run Google Ads, on top of what you pay Google. Put that in your model. If a budget only works when you ignore the management fee, it does not work.
Ads questions
What is a sensible starting budget?
For a local service business, KSh 30,000 to KSh 80,000 a month is a common start and gives you real data within weeks. Below about KSh 20,000 a month in a busy category you get too few clicks to learn anything, which is the worst outcome. You spend and learn nothing.
How fast do ads work?
Traffic is immediate. Useful data takes two to four weeks. Real improvement takes two to three months.
Ads or Google first?
If you need customers this month, ads. If you are building something that should still be working in two years, search. Running ads first is often smart because it tells you within weeks which words are worth chasing for free.
Do you take a cut of ad spend?
No. That would give us a reason to spend more of your money. We charge for the work.
