Google Ads should only start once your page is ready to sell. Before that, ads mostly burn money.
On this page
Google Ads is the fastest way to find out whether your offer and your page can convert. It is also the fastest way to waste money. The difference is the setup and where you send the traffic.
What you get
- Start from what a customer is worth If a sale is worth KSh 3,000 and clicks cost KSh 80, the maths may never work. We check that before building anything.
- Buy intent, not volume Tight groups around commercial searches, with hard work on negative keywords. Most wasted spend in Kenyan accounts is on people who were never going to buy.
- Land traffic on a page built for that search Not the homepage. Matching the message lowers your cost and raises conversion at the same time.
- Track what actually matters Form submissions, WhatsApp clicks and calls. If you cannot see which word produced an enquiry you are guessing.
- Optimise on enquiries Bids, ads and budget moved on cost per enquiry and cost per customer.
- Report in plain language Enquiries, cost per enquiry, cost per customer, and what we changed.
What Google Ads management Kenya looks like when it is done properly
Here is one we built. Look at where the price sits, where the WhatsApp button sits, and how little you have to think about.
What it costs
Management starts at KSh 38,000 a month, not counting what you pay Google. Kenyan agency rates commonly sit at KSh 25,000 to KSh 45,000 a month. We do not take a percentage of your ad spend, because that would give us a reason to spend more of it.
StatCounter put Google at 96.72 percent of the Kenyan search market in August 2026. Source: StatCounter.
Questions
How soon do ads work?
Traffic is immediate. Useful data takes two to four weeks. Real improvement takes two to three months.
Who owns the account?
You do. It is created under your business and if we ever part ways you keep it and all its history.
Should I run Performance Max?
Sometimes, and rarely at the start. It gives you less control and less visibility, which is a poor trade while you are still learning what converts.
What about Facebook and Instagram ads?
We focus on search because that is where most high value Kenyan demand sits. If social is genuinely right for you we will say so and help you find someone good.
Google Ads questions, answered
How much does Google Ads cost in Kenya?
It depends on what you sell and how many pages you need. Our Google Ads work uses one all in model: month 1 to set up, month 2 on us, then a monthly fee.
Use the free price calculator for a real range in shillings in under 60 seconds.
How long does Google Ads take?
You get a live link in 7 days. That is the start, not the finish. We keep improving your Google Ads every week and you see what changed.
Why choose Growth Catalyst for Google Ads?
Every project is personally managed by Patrick Maina. He has 8+ years in competitive markets like the US, UK, Canada and Australia, 876 projects and 452 five star reviews.
We focus on one thing: getting you found and turning visitors into sales.
Start with a voice note
Say what you sell and what is not working. You get a price and a start date. If you do not need this, I will tell you that instead.
