Lead generation for businesses that need real conversations now, not in six months.
On this page
Inbound is the better long term asset. Outbound is what you do when you need conversations this quarter. Done carelessly it destroys your email reputation and your name. Done properly it is predictable.
What you get
- Decide who is actually worth contacting Not any business in Nairobi. A specific group where your offer is obviously relevant and the deal is big enough to justify the effort.
- Build the list from real research Verified people, correct roles, correct companies. Bought lists are the fastest way to a dead domain.
- Separate sending setup Dedicated sending domains, properly configured and warmed slowly. You never send outbound from your main domain.
- Messages worth reading Short, specific, about them. Real research, not a merge field. Most cold email fails because it obviously went to a thousand people.
- Follow up with manners Most replies come from the second and third message. A sequence that stops politely.
- Move it to WhatsApp or a call Once someone replies, take it to where deals actually close here.
- A pipeline you can see Every conversation recorded with a next action. Outbound without a pipeline is a leaky bucket.
What lead generation Kenya looks like when it is done properly
Here is one we built. Look at where the price sits, where the WhatsApp button sits, and how little you have to think about.
What it costs
Lead generation starts at KSh 58,000 a month, covering research, list building, infrastructure, writing, sequences and reporting.
DataReportal counted 23.4 million internet users in Kenya, and 77.5 million mobile connections. Source: DataReportal.
Questions
What reply rate should I expect?
We do not publish a number, because the honest range across industries is enormous and any single figure would mislead you. We model it with you using your own deal size before you commit, so you can see what rate the channel would need to be worth running.
Who does this work for?
Businesses where a customer is worth about KSh 50,000 or more, or where they buy again. Equipment suppliers, professional firms, corporate services, institutional suppliers. It does not work for low value consumer products.
Lead generation questions, answered
How much does lead generation cost in Kenya?
It depends on what you sell and how many pages you need. Our lead generation work uses one all in model: month 1 to set up, month 2 on us, then a monthly fee.
Use the free price calculator for a real range in shillings in under 60 seconds.
How long does lead generation take?
You get a live link in 7 days. That is the start, not the finish. We keep improving your lead generation every week and you see what changed.
Why choose Growth Catalyst for lead generation?
Every project is personally managed by Patrick Maina. He has 8+ years in competitive markets like the US, UK, Canada and Australia, 876 projects and 452 five star reviews.
We focus on one thing: getting you found and turning visitors into sales.
Do you start with Google Ads?
Not at first. Every number we show comes from organic search. We only run ads once your page already ranks and sells, because new pages pay more per click.
Start with a voice note
Say what you sell and what is not working. You get a price and a start date. If you do not need this, I will tell you that instead.
