Websites for hotels should win the guests who already search your name and book them direct.
On this page
You will not replace Booking.com and you should not try. What you can do is win the guests who are already looking you up by name, and make booking direct clearly better.
What people actually type
Your most valuable search. Agencies bid on it. If your own site does not win it, you are paying commission for a guest who was already yours.
Broad and competitive, but this is where people discover you.
Lower volume, much higher intent, far less competition.
What usually goes wrong
- No real booking engine. A form that asks a guest to wait loses to a site that confirms instantly.
- No reason to book direct. If the price is the same, guests use the agency.
- Weak photos. This is a visual purchase and poor images cost more bookings than anything else.
- No rates published. Guests compare on price. Hiding it removes you from the comparison.
- One neglected page for conferences and events, which is often the best margin you have.
The plan, in order
A booking engine that confirms instantly
Nothing else matters as much as this.
A clear reason to book direct
Best rate, free upgrade, late checkout, a drink on arrival. Something real.
Win your own name in search
Own the first result for your property, with rates and availability visible.
Pages for the reason people come
Honeymoon, family, conference, long stay. Less contested and better fit guests.
Real photography
The highest return spend in hospitality. Not stock. Not renders.
What hotel website Kenya looks like when it is done properly
Here is one we built. Look at where the price sits, where the WhatsApp button sits, and how little you have to think about.

What it costs
A property website with a booking engine usually runs KSh 200,000 to KSh 450,000. Monthly work from KSh 48,000. Hospitality clicks in Kenya commonly run KSh 40 to KSh 115.
Google research found that 76 out of 100 people who search on a phone for something nearby visit a business within a day. Source: Think with Google.
Websites for hotels: questions, answered
How much does a website for hotels cost in Kenya?
It depends on what you offer and how many pages you need. We use one all in model: month 1 to set up, month 2 on us, then a monthly fee.
Use the free price calculator for a real range in shillings in under 60 seconds.
How long until a website for hotels goes live?
You get a live link in 7 days. That is the start, not the finish. We keep adding pages for the searches your buyers use every week.
Why work with Growth Catalyst on websites for hotels?
Every project is personally managed by Patrick Maina. He has 8+ years in competitive markets like the US, UK, Canada and Australia, 876 projects and 452 five star reviews.
Do you start with Google Ads?
Not at first. Every number we show comes from organic search. We only run ads once your page already ranks and sells, because new pages pay more per click.

Want this mapped to your business?
Send a voice note. Say what you sell and who buys it. You will get a straight answer about where the opportunity is and what it costs.