Websites for NGOs have to speak to donors, partners and the people you serve, all on one site.
On this page
An NGO site has more audiences than a business one, and most are built for only one of them.
What people actually type
Institutional funders look for this first and leave if they cannot find it.
The audience the site usually serves worst.
Journalists and researchers, who then quote you.
What usually goes wrong
- Everything locked in PDFs, which search engines and AI tools cannot read.
- No governance section. Registration, board, policies, financials.
- Programme pages that say empowering communities and nothing else. Where. Who. How many.
- Nothing practical for the people the organisation exists to serve.
- Poor contrast and no alt text, which is a credibility problem as well as a technical one.
The plan, in order
Programme pages with substance
Location, approach, partners, reach and results, in plain language.
A real accountability section
Registration, board, leadership, policies and reports published as web pages.
A path for the people you serve
Simple, mobile first, low bandwidth.
Accessibility done properly
Contrast, headings, alt text, keyboard navigation.
Consistent facts and structured data
So the organisation reads cleanly to search engines and AI systems.
What NGO website Kenya looks like when it is done properly
Here is one we built. Look at where the price sits, where the WhatsApp button sits, and how little you have to think about.
What it costs
An institutional website usually runs KSh 150,000 to KSh 350,000. Many NGOs need a build plus a light care plan rather than a monthly retainer, and we will say so if that is the case.
Google research found that 76 out of 100 people who search on a phone for something nearby visit a business within a day. Source: Think with Google.
Websites for NGOs: questions, answered
How much does a website for NGOs cost in Kenya?
It depends on what you offer and how many pages you need. We use one all in model: month 1 to set up, month 2 on us, then a monthly fee.
Use the free price calculator for a real range in shillings in under 60 seconds.
How long until a website for NGOs goes live?
You get a live link in 7 days. That is the start, not the finish. We keep adding pages for the searches your buyers use every week.
Why work with Growth Catalyst on websites for NGOs?
Every project is personally managed by Patrick Maina. He has 8+ years in competitive markets like the US, UK, Canada and Australia, 876 projects and 452 five star reviews.
Do you start with Google Ads?
Not at first. Every number we show comes from organic search. We only run ads once your page already ranks and sells, because new pages pay more per click.
Want this mapped to your business?
Send a voice note. Say what you sell and who buys it. You will get a straight answer about where the opportunity is and what it costs.
