A website that does not bring in sales is an expensive business card. It looks nice. It costs money every year. And it sits there while buyers go to someone else.
We repair websites that do not bring money to the table. That is our whole job. After checking many Kenyan business websites, we see the same seven problems again and again. Most of them are cheap to fix.
1. Nobody can find it on Google
If your pages are not on Google, buyers cannot find you. Open Google and type site:yourwebsite.co.ke. Count the pages that show up. If you have 40 pages and only 10 appear, Google is ignoring most of your site.
The fix: submit a sitemap in Google Search Console, link your important pages from the homepage, and get a few real websites to link to you. Your Google Business Profile and trusted Kenyan directories are a good start.
2. It ranks for words nobody types
Many websites say things like “innovative solutions” or “quality services”. Buyers do not search like that. They type “hospital beds price Nairobi” or “flower delivery Westlands today”.
The fix: give each product or service its own page, and write it around the words buyers really use. Put the place and the price in the page title.
3. It is slow on a phone
Most buyers in Kenya visit on a phone, often on mobile data. When a page takes more than 3 seconds to load, many people simply leave.
The fix: test your site on PageSpeed Insights. Shrink large images, remove heavy plugins and page builders you do not need, and aim for pages that load in under 2 seconds.
4. There are no prices and no clear answers
“Call for price” makes people nervous. They leave and find a shop that shows the price.
The fix: show prices in shillings, or at least a starting price. Add stock, delivery times, payment options and short answers to the questions people ask you every day.
5. Buying takes too many steps
Every extra step loses buyers. Long forms, hidden phone numbers and email only contact pages all cost you sales.
The fix: make it one tap to WhatsApp or a call. Set the WhatsApp link so their message is already typed, for example “Hi, I saw the electric bed on your site. Is it in stock?”
6. AI assistants skip it
More people now ask ChatGPT or Google AI which business to use. These tools only repeat websites they can read clearly.
The fix: use clear headings, plain answers, your business name, location and prices written as text, and proper structured data. Then AI can quote you and send buyers your way.
7. Nobody is watching the numbers
A website is not a one time job. If nobody checks what people searched, clicked and asked for, small problems quietly cost you sales for months.
The fix: check Google Search Console every week. Look at what people searched, which pages they found, and where they left. Fix one thing each week.
How to check your own website in 10 minutes
- Search site:yourwebsite.co.ke on Google and count the pages.
- Search for your main product and your town. Note where you appear.
- Open your site on your phone using mobile data. Count the seconds.
- Check if a stranger can see a price within 10 seconds.
- Count the taps from your homepage to a WhatsApp chat. Two or fewer is good.
- Ask ChatGPT “who sells [your product] in [your town]?” and see if you appear.
Want us to check it for you?
Send us your website link on WhatsApp. We will reply with what is stopping it from selling and what to fix first. Free, and no pressure to buy anything.
Social media builds attention, and it works for many businesses. Your website should catch the people who are already searching and ready to pay. When it does, it stops being a business card and starts being a sales engine.
Want this done for you instead?
Send a voice note saying what you sell. You get a price, a start date and a live draft link within 24 hours.
